Create a cancellation/refund form builder for WordPress. Build a custom post type ‘angie_cancellation_form’ for subscription services or e-commerce. Include fields: Customer Email, Order/Account Number, Reason for Cancellation dropdown (Too expensive, Not using enough, Found alternative, Technical issues, etc.), Detailed Feedback textarea, Would you consider staying for a discount? (Yes/No), and Process my request as (Cancellation, Refund, Pause Account). Add a Retention tab where you can set up logic: if customer selects “Too expensive” show a discount offer, if “Not using” offer pause instead of cancel. Include a Workflow tab with request statuses (Submitted, Under Review, Approved, Declined, Completed). Add Settings for confirmation emails, win-back email sequence for cancelled users (send emails at 30, 60, 90 days), and refund policy display. Generate shortcode [angie_cancellation_form id=’X’] and store in ‘angie_cancellations’ table. Create an admin cancellation management page where you can review requests, see cancellation reasons analytics (what’s the most common reason?), approve/decline requests, trigger retention offers, track churn rate, and export data. Integrate with your billing system to actually process cancellations. Style the frontend with an empathetic design: understanding copy (“We’re sorry to see you go”), clear refund policy explanation, feedback encouraged, 28px padding, neutral colors, respectful tone, and options to pause instead of cancel. Make the “Submit Request” button clear but not pushy.